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Identifying and Capitalizing on Popular Food Trends

Identifying and Capitalizing on Popular Food Trends

Think fast: what’s the number one food trend taking the culinary world by storm right now? Throughout the years, there have been several food trends that have enjoyed their five minutes of fame before vanishing into obscurity. Does anyone remember the molecular gastronomy trend of encapsulating foods in agar bubbles? Perhaps not so much. Other trends, however, have actually managed to stick around to remain in rotation. For instance, acai has remained in the spotlight for quite some time, and cupcakes don’t seem to be going anywhere anytime soon. As a restaurant owner, it’s vital to not only spot these food trends early, but also recognize which ones will actually be profitable for your business. Here are four food trends that may be worth considering including in your restaurant lineup this year.

Superfood Smorgasbord

Kale. Quinoa. Avocados. These foods all have one thing in common: they’re universally accepted as being superfoods. These so-called superfoods are believed to have extra amazing health benefits, which means that when people spot them on your menu, they’ll order them without hesitation. Finding fresh new ways to incorporate them in your menu, therefore, is an incredibly practical and logical idea.

CBD Infusions

Cannabidiol (or CBD) has been steadily growing in popularity over the years. More and more people are reaching for CBD to holistically treat a myriad of health concerns, and this non-psychoactive hemp compound has started to sneak its way into foodstuffs, too. While CBD edibles are a given, it’s also found its way into milkshakes, beer, and other recipes. By adding CBD to your menu, you’ll be able to entice the health-minded public to dine at your restaurant.

Cauliflower Everything

The low-carb craze is still going strong, and thanks to it, cauliflower has become seemingly ubiquitous overnight. Cauliflower has become a substitute for a variety of starchy carbs, replacing rice in stir-frys and flour in pizza crust. If you want to capture this carb-conscious market, you need to find a way to add cauliflower substitutes in for their higher-carb counterparts on your menu.

Veggie Friendly

In the past, vegetarians had to dine on sad chunks of tofu or plain pasta when they went out to eat. Today, though, more companies are recognizing that vegetarians and vegans have spending power, and they’ll patronize restaurants that cater to their specific diets. With so many delicious meat substitutes on the market now, adding veggie fare to your menu really could not be easier.

Introducing new items to your menu can be challenging, but as your restaurant consultant, I can help guide you through every step of this process. I have been active in the restaurant industry for over 35 years, helping owners like yourself regain control of their restaurant business. If you’re interested in learning more about how I can help keep your restaurant both popular and profitable, please don’t hesitate to contact me today!

13 thoughts on “Identifying and Capitalizing on Popular Food Trends”

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