Quality Trumps Price in Value Equation
A Surprisingly Large Number of Consumers Say They Care More About Restaurant Food Quality Than the Price Tag… <div> <a href=”//ad.doubleclick.net/N3834/jump/resthosp.home/trends/eat_beat;pos=180_1;ptype=article;page=/consumer-trends/quality-trumps-price-value-equation;sz=180×150;tile=1;ord=123456789?” target=”_blank”> <img src=”//ad.doubleclick.net/N3834/ad/resthosp.home/trends/eat_beat;pos=180_1;ptype=article;page=/consumer-trends/quality-trumps-price-value-equation;sz=180×150;tile=1;ord=123456789?” border=”0″ alt=”” /> </a> </Quality, freshness and choice—in that order—trump price as key indicators of value for many restaurant customers, according to research by the NPD Group. Two of the largest …